Custom Intelligence

Our methodology, your vertical.

We've built sales intelligence platforms for dental and medical aesthetics manufacturers. The methodology — signal-based prospecting, multi-factor scoring, rep-delivery via proprietary platform — generalizes to any capital equipment market with long sales cycles, technical buyers, and observable buying signals.

Tell Us Your Category How a Custom Engagement Works

The Thesis

The methodology generalizes. The vertical doesn't.

Capital equipment markets share a structural pattern. Sales cycles are long — three months to a year or more. Deal sizes are large, sometimes six or seven figures. Buyers are technical, often institutional, frequently committee-driven. Purchase signals build slowly across months — staff additions, service expansions, technology upgrades, competitive vulnerabilities — all visible to anyone who knows where to look.

That structural similarity is why the methodology travels. A scoring model that predicts CBCT purchase in dental practices uses the same architecture as one that predicts collision repair equipment purchase in a body shop. The signals differ. The competitive incumbents differ. The buying committees differ. But the underlying intelligence problem — finding the right buyer at the right moment with the right angle — looks the same across categories.

We've proven the model in two verticals. Dental went live first. Medical aesthetics is launching. Both used the same four-stage build: discovery, rubric construction, pilot deployment, scale or stop. The platform doesn't change between verticals. The scoring model gets built fresh.

If you sell capital equipment into a defined market and your reps are arriving too late, your category may be a fit. The honest answer is found in a 30-minute call.

Live Today

Two verticals, fully deployed.

The dental sales intelligence platform is live and in use. Medical aesthetics is launching now. Each vertical proves the methodology and informs the next.

Live

Dental Sales Intelligence

For manufacturers and dealers selling CBCT, lasers, scanners, aligners, and capital equipment to dental practices. Live platform with structured scoring rubrics across multiple equipment categories.

See the dental platform → Launching Soon

Medical Aesthetics Intelligence

For manufacturers and dealers selling energy devices, RF microneedling, IPL, body contouring, and capital equipment to med spas, dermatology, and aesthetic practices. Early access available now.

See the aesthetics page →

Where the Model Goes Next

Categories where the methodology applies.

These are categories where the underlying problem matches what we solve — long buying cycles, signal-driven prospecting, complex B2B sales, technical or institutional buyers. Engagements in these categories start with a custom rubric build, validated against your existing best customers before we go live.

Veterinary Medical Equipment

Imaging, lasers, surgical, and diagnostic equipment for small-animal and large-animal veterinary practices.

Chiropractic Equipment

Diagnostic, decompression, laser, and adjusting technology for chiropractic and integrated health practices.

Ophthalmology Equipment

Diagnostic imaging, surgical platforms, and refractive technology for ophthalmology and optometry practices.

Automotive Aftermarket

Collision repair equipment, ADAS calibration tools, diagnostic platforms, and shop infrastructure for automotive service businesses.

Industrial Equipment

CNC machines, fabrication systems, packaging machinery, and capital equipment for manufacturing and production environments.

Sports Marketing & Sponsorship

Intelligence on team, league, venue, and brand sponsorship readiness — identifying partnerships before they enter active negotiation.

Utilities Infrastructure

Transformers, smart-grid hardware, metering systems, and infrastructure equipment for municipal and investor-owned utilities.

Custom Categories on Request

If your category isn't listed but fits the structural profile — capital equipment, long cycles, technical buyers — let's talk.

How It Works

Four stages. Custom rubric. Same platform.

A custom engagement follows the same four-stage process we used to build the dental and aesthetics platforms. Every stage is collaborative — your domain expertise is the input that makes the model work.

Discovery

Two to three working sessions to define what a "good" prospect looks like in your market. We map the buying committee, the deal-killing disqualifiers, the signals that predict purchase, and the competitive landscape in detail.

You bring the domain expertise. We bring the framework that turns it into a scoring model.

Rubric Build

We construct a category-specific scoring model — typically 50 to 200 points, weighted across the factors that matter for your buying cycle. Every factor is defensible. Every weight is documented.

The rubric is validated against your existing best customers before we go live. If the model can't identify your top 20 accounts as high-scoring prospects in retrospect, we adjust until it can.

Pilot Deployment

One to five territories. Six months. Same platform, same rep-delivery experience, same field-feedback loop we use in dental and aesthetics. Reps log in, see scored prospects, work the territory, and report back what they learn.

Monthly intelligence refreshes. Monthly 1:1 sessions with each rep. Mid-pilot review at month three. Formal results review at month six. Closed-deal attribution is the success metric.

Scale or Stop

At month six, the data tells the story. If the closed-deal attribution justifies the investment, we expand into multi-market subscription or build toward a national platform — same engagement structure as our other live verticals.

If it doesn't, we part ways having validated the model honestly. You walk away with the rubric, the methodology, and a clear answer. No long-term contracts that outlive the value.

Honest Scope

What we don't do.

We're an intelligence platform for capital equipment markets. The methodology depends on the deal being meaningful enough to justify the work — typically five-figure-and-up average deal sizes, multi-month sales cycles, and identifiable buying committees.

We don't currently work in commodity products, low-ticket SaaS, pure consumer markets, fast-moving consumer goods, or transactional retail. The math doesn't work in those categories — the signal-to-noise ratio breaks down when deals close in days instead of months.

If you're not sure whether your category fits, ask. A 15-minute call answers it quickly, and if we don't think the model fits, we'll tell you directly.

Start a Conversation

Tell us your category. If we think the model fits, we'll prove it.

We work with a small number of custom verticals at any given time — the work is too consultative to scale across many categories simultaneously. The first conversation is a 30-minute call to understand your category, your reps' current go-to-market, and whether the methodology applies.

Custom Intelligence Inquiry

A few questions help us prepare for the call.

We'll respond within two business days to schedule a 30-minute call.